“Tech is at the heart of everything we do, whether it’s improving the customer experience, optimising our supply chain, or reducing delivery times,” – Peyush Bansal, CEO of Lenskart.

Capturing a 25% share in India’s fast-moving business landscape, Lenskart (an eyewear retail brand) has positioned itself as a popular brand within a niche market. Through innovative thinking and a customer-centric mindset, Lenskart has captured Gen Z and millennials (70% of the company’s revenue) with engaging digital campaigns and AI-enabled interactive features.  

As a result, Lenskart has achieved some of the industry’s most prestigious awards – Startup of the Year 2024, IAMAI Best Mobile App for Retail 2022, and Retail Tech of the Year.  

These accolades underscore Lenskart’s industry leadership and highlight its ability to devise unique features that truly stand out. For instance, the “Try at Home” service allows customers to try up to 5 out of 150 frames without leaving home.  

However, Lenskart’s ambitions are far from over. Pushing towards its #VisionForBillion goal, their latest venture explores the limitless realm of Artificial Intelligence (AI) to improve their craft of meaningful customer experiences.

Lenskart’s Digital Space: Convenient, Practical & Playful

By integrating Augmented Reality features, Lenskart’s app transforms eyewear shopping into an immersive experience with its pioneering virtual Try-on 3D tool. Aside from saving users valuable time, it also showcases frames that best suit the customer’s facial features and personality.

Image: Testing out the Try On 3D application

How does Try-on 3D work?

By downloading the app on your iOS or Android or by simply accessing their website, users can find their perfect frame with only 3 simple steps.

1. Click “3D Try On” to take a selfie through your webcam or mobile device.

2. Let Lenskart run its AI magic with its Face Analysis capabilities to find various frames that best suit your facial shape and features.

3. Try on multiple glasses from the available products in real-time, complete with a 360-degree view and a “zoom in” feature.

By running millions of datasets instantaneously due to AI and ML capabilities, Lenskart can offer customers personalised recommendations of which frames suit them best.

Glasses that Match Your Personality

Transcending their original purpose of vision correction, eyewear has evolved into becoming a significant fashion icon. Lenskart’s latest feature combines AI facial analysis with in-depth access to their customer behaviour to create “Glasses that Match Your Personality”.

How do Glasses that Match Your Personality work?

These options are Classic and Timeless, Sophisticated and Professional, Casual and Comfort, Trendy and Bold.

In pursuit of understanding customer concerns regarding eyewear and fashion sense in today’s climate, Lenskart also offers two more exciting options: Match My Clothes and Match My Occasion. Now, customers can not only find the perfect frame but also view how it would work with their preferred clothing styles or on specific occassions like hangouts or formal events.

These features have gained positive feedback, with customers expressing appreciation towards Lenskart’s ability to understand customer sentiment on a heightened level.

Eyecare Routine

From Yoga Aasan guides to revive glaucoma to diet recommendations, Lenskart’s mobile app also offers users helpful eye care routines. In fact, Lenskart has listed several exercises that range from palming to slow blinking to guide users on their journey towards better healthcare for their eyes.

Key Takeaways from Lenskart

Leveraging AI with a customer-centric mindset at its core: Features like “Try-On 3D” showcase Lenskart’s unique use of technology to create enriching customer experiences.

Staying up-to-date with customer trends and behaviours: Lenskart’s ability to understand customer sentiment regarding eyewear as a fashion trend is deeply is portrayed with “Glasses that Match Your Personality”

Think out-of-the box and crush conventional norms: Detailed eye care tips and routines showcases Lenskart’s extension beyond conventional eyewear retail, highlighting just how much they truly care for their customers.

While being a niche market of its own, Lenskart’s best-in-class practices offer key lessons for other industries in their pursuit to elevate digital engagement and customer experiences.

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