At Twimbit, our mission is to empower businesses that make a difference, and we are delighted to welcome George Aveling as Principal Advisor – Customer Experience. George has been a leading force in customer experience transformation in Malaysia for nearly two decades, helping organisations elevate their CX strategies with clarity, discipline, and measurable impact.

George has worked closely with major brands across telecommunications, banking, healthcare, and retail to redesign customer journeys, shift organisational culture, and turn CX ambition into tangible business outcomes. His work has helped companies move from intention to execution, and from execution to real results.

George’s experience will further strengthen Twimbit’s mission to bring evidence-based CX transformation to organisations across Malaysia and the wider region. His belief in data, design, and human behaviour aligns perfectly with Twimbit’s commitment to benchmarking excellence and delivering insights that leaders can act on with confidence.

“We are excited about the impact we will create together for our clients and for the CX ecosystem in Malaysia. Thank you, George, for joining us and lending your vast experience to help build a world-class global practice,” said Manoj Menon, Founder of Twimbit.

About Twimbit
Twimbit is a global technology and advisory firm dedicated to empowering purpose-driven businesses. We provide practical, actionable insights that fuel innovation and growth. Our proprietary research platform transforms how organisations access and experience intelligence, making insights not just accessible, but engaging and impactful.

Here’s to George and the exciting journey ahead. Together, let’s make a difference that lasts.

Twimbit
Innovating experiences