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Are CX vendors really transforming with AI?

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Written By

Varnika Goel

Co-founder | Research Director

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The evolving AI-CX vendor landscape 2026

Navigating the new era of customer experience

The AI-CX landscape is rapidly transforming as we approach 2026. With advancements in AI technologies, businesses are now able to offer more personalized and efficient customer experiences. This evolution is driven by the need to meet rising customer expectations and the competitive edge AI provides in understanding and anticipating customer needs.

The current vendor landscape is characterized by a mix of established players and innovative startups. These vendors are focusing on integrating AI with existing customer experience platforms to enhance functionality and deliver real-time insights. As a result, companies are better positioned to engage with customers across multiple channels, providing seamless and cohesive interactions.

Looking ahead, the AI-CX space is expected to further evolve with the introduction of more sophisticated AI models and tools. These advancements will empower businesses to automate complex processes, reduce operational costs, and improve customer satisfaction. The landscape will continue to shift as new entrants challenge incumbents, driving innovation and setting new standards for customer engagement.

How can your organization leverage AI to not only meet but exceed customer expectations in this rapidly changing landscape?

Read the full report →

The Circle Meets

The room was full. And so were the conversations

On 22 September, the AI Reimagined Summit brought together leaders and practitioners from across the ecosystem to ask a bigger question:‍

Can Malaysia turn its AI infrastructure advantage into enterprise AI leadership?

What followed was a day of questions, perspectives, debates and honest conversations about what it really takes to move AI from infrastructure to impact.

  • What should organisations own?
  • What should they partner for?
  • And what will give leaders the confidence to make bigger bets on AI?

From the stage to the conversations in between, the room was filled with people speaking up, challenging thinking and sharing what they’re seeing on the ground.

A big thank you to everyone who showed up and made the conversation what it was.And to F5, our Founding & Strategic Partner, and Lenovo, our Gold Sponsor, thank you for making this gathering possible.

The AI conversation is moving forward. And Malaysia has a big role to play.

View event highlights →

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