Telco enterprise customers no longer see networks as standalone buys. They want partners who can integrate connectivity with cloud, AI, cybersecurity, and industry-specific solutions. This shift demands a rethinking of the sales playbook—from transactional to consultative, from product-pushing to problem-solving.

To help telco sales teams lead this change, Twimbit and CelcomDigi have launched Rae 2.0—a next-generation enterprise sales enablement platform. Purpose-built for telcos, Rae 2.0 combines insight-led engagement, persona-driven storytelling, and AI-powered coaching to elevate every customer conversation.

This is more than a tool upgrade. It’s part of a larger mindset shift—toward smarter, faster, and more strategic sales execution.

The new mandate: Evolve from sales tools to intelligent sales enablement.

In early 2023, the first version of Rae gave CelcomDigi’s enterprise sales teams a solid foundation—contextual product intelligence, research-backed account insights, and real-time market context. But the bar has since risen. Today’s enterprise buyers expect tailored solutions across domains like IoT, cloud, and cybersecurity—not generic pitches.

Rae 2.0 meets this challenge head-on. Built for complexity, it delivers real-time, personalized support that helps sales teams navigate sector-specific needs, accelerate discovery, and move deals forward—faster. From onboarding to objection handling, every feature is designed to make sales smarter, not harder.

This isn’t just another CRM overlay. It’s a strategic asset for telcos competing in a solutions-led enterprise world.

The Rae 2.0 advantage: Key enhancements

Content Request


The content request feature empowers sales reps to initiate personalized content requests directly within the platform — from company profiles and industry trend reports to competitor benchmarking and opportunity analysis. With integrated workflows between analysts and the platform, sales teams can receive high-quality, opportunity-specific collateral within hours or days, significantly reducing preparation time. This feature is especially critical for large enterprise deals that require deep research, multi-layered decision-maker alignment, and custom pitch decks tailored to industry contexts.

Customer Persona Generator

By uploading business cards, CRM contact details, or meeting summaries, Rae dynamically builds stakeholder profiles that map roles, priorities, digital transformation maturity, and communication history. Sales reps are equipped with a clear view of who they’re speaking to, what messaging resonates, and how best to approach different personas — whether it’s a CIO focused on cybersecurity or a procurement lead looking at TCO. The feature transforms scattered contact data into actionable engagement strategies and provides a tactical edge during high-stakes conversations.

Proposal Generator

Rae’s proposal generator enables sales reps to create branded, visually aligned proposals in both PowerPoint and Word formats. The tool dynamically inserts industry-relevant value propositions, case studies, and product bundles based on deal type and sector, ensuring every proposal is not only quick to build but compelling in its narrative. This feature has proven to reduce proposal creation cycles from days to minutes, allowing reps to respond faster and with greater impact, especially during renewal cycles and multi-solution pitches.

Sales Simulator

This AI-powered, voice-enabled simulation tool allows sales teams to rehearse real-world pitch scenarios. Sales reps can engage with simulated buyer personas — each equipped with objections, questions, and business goals — to refine delivery, positioning, and confidence. The simulator provides tailored feedback based on tone, structure, and message clarity, enabling reps to continuously improve. It serves as an ongoing training ground for both new joiners and experienced sellers preparing for complex enterprise discussions.

Delivering results where it matters—across the entire sales lifecycle.

Since launch, Rae has proven its value as more than just a support tool. It’s driving measurable impact for CelcomDigi’s Enterprise Business team:

• RM66.6 million in high-value TCV wins, attributed to Rae’s role in helping reps navigate complex stakeholder ecosystems and close strategic enterprise deals.

• +20% increase in user engagement within the first quarter, fuelled by high adoption of core features

• 250+ pieces of analyst-curated content generated via the on-demand Content Request Engine

• Improved sales team confidence and preparedness, particularly in strategic pitches, powered by real-time persona and pitch simulation tools

The outcome: better-prepared teams, stronger conversations, and faster paths to revenue.

Looking ahead: Scaling Rae for telco enterprise teams worldwide

The successful rollout of Rae 2.0 with CelcomDigi sets the stage for broader deployment across telecom operators seeking to modernize their enterprise sales functions.

What’s next:

• e-BizCard integration for NFC-enabled, personalized user landing pages—streamlining content sharing and follow-ups with a single tap

• CRM integration (e.g., Salesforce, HubSpot) to unify workflows and eliminate data silos

• Global scalability to onboard and support telco partners across regions

• Advanced analytics for performance tracking, strategy optimization, and predictive deal insights

• Modular expansion to meet evolving needs of specific verticals and product portfolios

This isn’t just an upgrade. It’s a strategic shift in how telcos sell.

The continued partnership between Twimbit and CelcomDigi reinforces the transformative potential of technology in enterprise sales. Rae 2.0 is not simply a product upgrade — it is a strategic leap, reflecting a shared commitment to equip sales teams with the intelligence, personalization, and agility needed to lead in today’s complex B2B landscape.

As CelcomDigi continues its journey toward becoming a leading digital solutions provider, Rae will remain a critical enabler in delivering faster, more effective, and insight-driven sales outcomes.

For telcos looking to modernize their enterprise playbook, Rae offers a tested, scalable path forward. Book your demo today.  

Enjoyed the read? Let’s take it further.

Connect to unlock exclusive insights, smart AI tools, and real connections that spark action.

Schedule a chat to unlock the full experience

Innovators circle form