Twimbit Purpose Index: A 3-year comparative analysis 2022-2024

Summary

The Twimbit Purpose Index: A 3-year comparative analysis 2022-2024 provides a comprehensive framework for evaluating how banks of tomorrow integrate purpose into their core operations. This report goes beyond traditional financial metrics, examining how leading banks in the Asia-Pacific region align business practices with values that drive positive stakeholder experiences and long-term value creation. Covering the years 2021 to 2023, the analysis explores trends in revenue growth, operating revenue, EBITDA margin, and purpose-driven performance, offering a holistic view of the evolving banking landscape. Key areas of focus include digital transformation, sustainable finance, ESG integration, customer-centric innovation, and technology adoption such as AI, machine learning, and advanced analytics. The report highlights how banks are addressing challenges in net interest margins, non-performing loans, cost-efficiency, CASA ratios, ICT investment, and fee income. It also examines strategic initiatives by industry leaders to enhance customer experience, employee engagement, partner collaboration, and environmental impact. The Twimbit Purpose Index empowers stakeholders to identify which banks are setting benchmarks in purpose-driven banking, and addresses critical questions: How are banks embedding purpose into their strategies? What best practices are emerging in digital and sustainable banking? Which innovations are shaping customer and employee experiences? How are banks balancing profitability with social and environmental responsibility? This report is essential for banking executives, strategists, and anyone interested in the future of purpose-driven finance.