NTT Docomo – Creating new lifestyles sustainably

Summary

This report examines how NTT Docomo is shaping the future of telecommunications through a comprehensive approach to sustainability and ESG (environmental, social, and governance) practices. Focusing on the evolving role of telcos in addressing climate change, the report details NTT Docomo’s strategies for reducing CO2 emissions, managing electricity consumption, and promoting resource efficiency across its operations. It explores the company’s transition to a paperless environment, the replacement of plastic bags with eco-friendly alternatives, and the use of water-based inks to minimize environmental impact. The report also investigates NTT Docomo’s social initiatives, including its structured process for gathering and acting on employee and customer feedback to improve products and services. It highlights the mechanisms by which frontline employees contribute suggestions and how these are integrated into customer experience enhancements. On the governance front, the report outlines the company’s Sustainable Management Committee system, which oversees climate change initiatives and ensures that sustainability targets are embedded in business strategy. Key questions addressed include: How does NTT Docomo set and monitor ESG goals? What operational changes support its environmental objectives? How are employee insights leveraged for continuous improvement? What governance structures ensure accountability in sustainability efforts? This case study provides valuable insights for telecom operators, sustainability professionals, and business leaders seeking to understand best practices in ESG integration within the telecommunications sector.