Research analyst exploring new growth and innovation opportunities in neobanking.

Naina Khurana


<ul><li>Niyo ranks #7 on our APAC&#8217;s top 10 retail neobanks to ace CX.</li></ul>



<h3 id="niyo-company-profile"><a href="#niyo-company-profile" aria-hidden="true" class="aal_anchor" id="niyo-company-profile"></a>Niyo company profile</h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/26113246/about-niyo-final.png" target="_blank" rel="noopener"><img decoding="async" loading="lazy" width="800" height="786" src="https://cdn.twimbit.com/uploads/2021/11/26113246/about-niyo-final.png" alt="niyo " class="wp-image-41127" srcset="https://cdn.twimbit.com/uploads/2021/11/26113246/about-niyo-final.png 800w, https://cdn.twimbit.com/uploads/2021/11/26113246/about-niyo-final-300x295.png 300w, https://cdn.twimbit.com/uploads/2021/11/26113246/about-niyo-final-768x755.png 768w, https://cdn.twimbit.com/uploads/2021/11/26113246/about-niyo-final-20x20.png 20w" sizes="(max-width: 800px) 100vw, 800px" /></a><figcaption>*<a href="https://yourstory.com/2021/05/product-roadmap-fintech-startup-niyo-technology-banking-experience/amp" class="rank-math-link">Customer reach source <br></a>**<a href="https://growjo.com/company/NiYO#:~:text=Estimated%20Revenue%20%26%20Financials,currently%20%2444.7M%20per%20year" class="rank-math-link">Revenue Source </a></figcaption></figure>



<h3 id="niyo-8-point-customer-experience-parameter-analysis"><a href="#niyo-8-point-customer-experience-parameter-analysis" aria-hidden="true" class="aal_anchor" id="niyo-8-point-customer-experience-parameter-analysis"></a>Niyo 8-point customer experience parameter analysis</h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/12134406/niyo.png" target="_blank" rel="noopener"><img decoding="async" loading="lazy" width="800" height="800" src="https://cdn.twimbit.com/uploads/2021/11/12134406/niyo.png" alt="" class="wp-image-40336" srcset="https://cdn.twimbit.com/uploads/2021/11/12134406/niyo.png 800w, https://cdn.twimbit.com/uploads/2021/11/12134406/niyo-300x300.png 300w, https://cdn.twimbit.com/uploads/2021/11/12134406/niyo-150x150.png 150w, https://cdn.twimbit.com/uploads/2021/11/12134406/niyo-768x768.png 768w, https://cdn.twimbit.com/uploads/2021/11/12134406/niyo-20x20.png 20w" sizes="(max-width: 800px) 100vw, 800px" /></a><figcaption>Source twimbit analysis</figcaption></figure>



<h3 id="top-customer-experience-initiatives"><a href="#top-customer-experience-initiatives" aria-hidden="true" class="aal_anchor" id="top-customer-experience-initiatives"></a>Top customer experience initiatives </h3>



<h4 id="1-a-wealth-management-app-with-in-built-roboadvisory"><a href="#1-a-wealth-management-app-with-in-built-roboadvisory" aria-hidden="true" class="aal_anchor" id="1-a-wealth-management-app-with-in-built-roboadvisory"></a> 1. A wealth management app with in-built RoboAdvisory  </h4>



<ul><li>Niyo allows the user to create separate goals for short-term and long-term investments and track them easily. Its data-driven mutual fund selection strategy helps its customers stay on top of their investments.  </li></ul>



<ul><li>Another striking feature Niyo has is its one-click portfolio rebalancing – users can buy low and sell high to keep the portfolios in sync with the markets.  </li><li>The neobank plans to introduce investments in fixed deposit and international stocks, a move that will enable customers to import and track their entire mutual fund portfolio from one portal.  </li></ul>



<h4 id="2-ease-of-navigating-the-platform"><a href="#2-ease-of-navigating-the-platform" aria-hidden="true" class="aal_anchor" id="2-ease-of-navigating-the-platform"></a>2.  Ease of navigating the platform  </h4>



<p>Niyo has an interface that is easy to use and intuitive. In addition to this, the neobank offers multi-lingual app support. Customers can also use gesture-based actions to hide their balances from their screens with a wave of their hands. </p>



<p>The neobank also offers voice-based assistance, making the customer’s journey as easy and seamless as possible. </p>



<h3 id="other-customer-experience-initiatives"><a href="#other-customer-experience-initiatives" aria-hidden="true" class="aal_anchor" id="other-customer-experience-initiatives"></a>Other customer experience initiatives </h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/20102454/table-%E2%80%93-6.png" target="_blank" rel="noopener"><img decoding="async" src="https://cdn.twimbit.com/uploads/2021/11/20102454/table-%E2%80%93-6.png" alt="" class="wp-image-40717"/></a></figure>



<h3 id="how-you-can-match-up-to-niyo"><a href="#how-you-can-match-up-to-niyo" aria-hidden="true" class="aal_anchor" id="how-you-can-match-up-to-niyo"></a>How you can match up to Niyo </h3>



<ul><li>Introduce multilingual app support </li><li>Have voice-based assistance for your<strong> </strong>customers </li><li>Introduce educational blogs and videos </li></ul>



<h3 id="actionable-insights-for-niyo"><a href="#actionable-insights-for-niyo" aria-hidden="true" class="aal_anchor" id="actionable-insights-for-niyo"></a>Actionable insights for Niyo </h3>



<ul><li>Introduce wearable banking </li><li>Incorporate gamification for its community, with rewards and incentives </li><li>Introduce analytics specific to savings and budgeting- twimbit suggests a customised dashboard for customers to help them track their spending patterns and identify savings opportunities </li></ul>



<p>Read the full report <a href="https://content.twimbit.com/insights/neobanks-acing-customer-experience/" class="rank-math-link">here</a>. </p>


Niyo ranks #7 on our APAC's top 10 retail neobanks to ace CX. Niyo company profile *Customer reach source **Revenue Source Niyo 8-point customer experience parameter analysis Source twimbit analysis...