Research analyst exploring new growth and innovation opportunities in neobanking.

Naina Khurana


<ul><li>Fi bank ranks #8 on our APAC&#8217;S top 10 retail neobanks to ace CX.</li></ul>



<h2 id="fi-bank-company-profile"><a href="#fi-bank-company-profile" aria-hidden="true" class="aal_anchor" id="fi-bank-company-profile"></a>Fi bank company profile</h2>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/26115505/Artboard-%E2%80%93-59-5.png" target="_blank" rel="noopener"><img decoding="async" src="https://cdn.twimbit.com/uploads/2021/11/26115505/Artboard-%E2%80%93-59-5.png" alt="fi bank " class="wp-image-41149"/></a><figcaption>*<a rel="noreferrer noopener" href="https://entrackr.com/2021/10/neobank-fi-records-zero-operating-revenue-in-fy21-with-a-loss-of-over-rs-50-cr/" target="_blank" class="rank-math-link">Revenue source </a></figcaption></figure>



<h3 id="fi-8-point-customer-experience-parameter-analysis"><a href="#fi-8-point-customer-experience-parameter-analysis" aria-hidden="true" class="aal_anchor" id="fi-8-point-customer-experience-parameter-analysis"></a>Fi 8-point customer experience parameter analysis</h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/12140434/fi-score.png" target="_blank" rel="noopener"><img decoding="async" loading="lazy" width="800" height="800" src="https://cdn.twimbit.com/uploads/2021/11/12140434/fi-score.png" alt="" class="wp-image-40363" srcset="https://cdn.twimbit.com/uploads/2021/11/12140434/fi-score.png 800w, https://cdn.twimbit.com/uploads/2021/11/12140434/fi-score-300x300.png 300w, https://cdn.twimbit.com/uploads/2021/11/12140434/fi-score-150x150.png 150w, https://cdn.twimbit.com/uploads/2021/11/12140434/fi-score-768x768.png 768w, https://cdn.twimbit.com/uploads/2021/11/12140434/fi-score-20x20.png 20w" sizes="(max-width: 800px) 100vw, 800px" /></a><figcaption>Source twimbit analysis</figcaption></figure>



<h3 id="top-customer-experience-initiatives"><a href="#top-customer-experience-initiatives" aria-hidden="true" class="aal_anchor" id="top-customer-experience-initiatives"></a>Top customer experience initiatives </h3>



<h4 id="autobot-fi"><a href="#autobot-fi" aria-hidden="true" class="aal_anchor" id="autobot-fi"></a>Autobot Fi </h4>



<p>AskFi helps customers get answers to all things related to their finances. It aids them in understanding their online transactions and expenditures. For instance, AskFi can tell customers how many times they have shopped on Myntra or how much money they have spent ordering food online. </p>



<p>The auto-bot also lets customers create rules to automate actions like Pay, Save and Remind with the tap of a button. </p>



<p>Personalised insights help customers understand and make the most out of their money. </p>



<h3 id="other-customer-experience-initiatives"><a href="#other-customer-experience-initiatives" aria-hidden="true" class="aal_anchor" id="other-customer-experience-initiatives"></a>Other customer experience initiatives </h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/20103201/table-%E2%80%93-7.png" target="_blank" rel="noopener"><img decoding="async" src="https://cdn.twimbit.com/uploads/2021/11/20103201/table-%E2%80%93-7.png" alt="" class="wp-image-40730"/></a></figure>



<h3 id="how-you-can-match-up-to-fi"><a href="#how-you-can-match-up-to-fi" aria-hidden="true" class="aal_anchor" id="how-you-can-match-up-to-fi"></a>How you can match up to Fi </h3>



<ul><li>Give your customers rewards for savings to inculcate a saving habit  </li><li>Run educational contests and programs revolving around rewards </li></ul>



<h3 id="actionable-insights-for-fi"><a href="#actionable-insights-for-fi" aria-hidden="true" class="aal_anchor" id="actionable-insights-for-fi"></a>Actionable insights for Fi </h3>



<ul><li>Support digital wallets </li><li>Introduce wearable banking </li></ul>



<p>Read full report <a href="https://content.twimbit.com/insights/neobanks-acing-customer-experience/">here.</a></p>


Fi bank ranks #8 on our APAC'S top 10 retail neobanks to ace CX. Fi bank company profile *Revenue source Fi 8-point customer experience parameter analysis Source twimbit analysis Top...