CX vendor/solution provider insights: H1 2022

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Summary

This report provides a comprehensive overview of customer experience (CX) vendor and solution provider trends for the first half of 2022. It examines how leading CX technology providers are leveraging artificial intelligence, analytics, and automation to drive growth and enhance both customer and agent experiences. The analysis covers the adoption of no-code and low-code platforms, the orchestration of end-to-end customer journeys, and the integration of voice biometrics for secure, seamless interactions. The report also explores the increasing focus on agent well-being, with solution providers introducing tools for workforce management, intelligent triage, and real-time support. Key acquisitions and strategic moves by major players such as Zendesk, Zoom, and Twilio are discussed, highlighting their impact on the competitive landscape. Additionally, the entry of top technology platforms—including Zoom, Microsoft, Google, and Salesforce—into the contact center as a service (CCaaS) market is detailed, along with their unique offerings and integration strategies. The report addresses geographic expansion efforts, new growth engines like the metaverse, and the challenges faced by established vendors adapting to cloud migration and shifting market demands. Readers will find insights into the evolving priorities, innovations, and strategic decisions shaping the CX solution provider market in 2022, as well as the critical questions facing vendors and enterprises navigating this dynamic sector.

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