Research analyst exploring new growth and innovation opportunities in neobanking.

Naina Khurana


<ul><li>Payzello ranks #9 on our APAC&#8217;s top 10 retail neobanks to ace CX.</li></ul>



<h3 id="payzello-company-profile"><a href="#payzello-company-profile" aria-hidden="true" class="aal_anchor" id="payzello-company-profile"></a>Payzello company profile </h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/25153813/Artboard-%E2%80%93-67-5.png" target="_blank" rel="noopener"><img decoding="async" src="https://cdn.twimbit.com/uploads/2021/11/25153813/Artboard-%E2%80%93-67-5.png" alt="" class="wp-image-41121"/></a><figcaption>*<a href="https://bfsi.eletsonline.com/we-are-redesigning-banking-for-the-digital-age-pruthiraj-rath-ceo-payzello/#:~:text=Payzello%20provides%20banking%2C%20financial%20planning,with%20PSU%20or%20Pvt%20Banks." class="rank-math-link">Customer reach source</a></figcaption></figure>



<h3 id="payzello-8-point-customer-experience-parameter-analysis"><a href="#payzello-8-point-customer-experience-parameter-analysis" aria-hidden="true" class="aal_anchor" id="payzello-8-point-customer-experience-parameter-analysis"></a>Payzello 8-point customer experience parameter analysis</h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/12141559/payzello-1.png" target="_blank" rel="noopener"><img decoding="async" loading="lazy" width="800" height="800" src="https://cdn.twimbit.com/uploads/2021/11/12141559/payzello-1.png" alt="" class="wp-image-40376" srcset="https://cdn.twimbit.com/uploads/2021/11/12141559/payzello-1.png 800w, https://cdn.twimbit.com/uploads/2021/11/12141559/payzello-1-300x300.png 300w, https://cdn.twimbit.com/uploads/2021/11/12141559/payzello-1-150x150.png 150w, https://cdn.twimbit.com/uploads/2021/11/12141559/payzello-1-768x768.png 768w, https://cdn.twimbit.com/uploads/2021/11/12141559/payzello-1-20x20.png 20w" sizes="(max-width: 800px) 100vw, 800px" /></a><figcaption>source twimbit analysis</figcaption></figure>



<h3 id="top-customer-experience-initiatives"><a href="#top-customer-experience-initiatives" aria-hidden="true" class="aal_anchor" id="top-customer-experience-initiatives"></a>Top customer experience initiatives </h3>



<h4 id="1-the-3-in-1-card"><a href="#1-the-3-in-1-card" aria-hidden="true" class="aal_anchor" id="1-the-3-in-1-card"></a>#1 The 3-in-1 card  </h4>



<p>Payzello combines debit, credit and forex capabilities into a single card and allows the customer to switch between the three, the default being credit. This automation of expenses is made possible by using technology to analyse transactions.  </p>



<p>The unicard is accessible across all ATMs, POS and online terminals.  </p>



<p>In addition to this, Payzello offers virtual cards to its customers, which they can use to make online purchases wherever RuPay is accepted. </p>



<p>Payzello offers in-app card control for security purposes – customers can lock or unlock their cards instantly and set category limits. </p>



<h4 id="2-budget-iq-summary"><a href="#2-budget-iq-summary" aria-hidden="true" class="aal_anchor" id="2-budget-iq-summary"></a>#2 Budget IQ summary  </h4>



<p>This feature: </p>



<ul><li>Shows how much the customer has spent by category </li><li>Offers various labels such as “safe to spend” and “alternatives” to help customers navigate budgeting and savings </li><li>Tracks customer spending and gives real-time expenditure warnings </li><li>Helps analyse the customer’s spending categorically and saves the perfect amount automatically, every day.  </li></ul>



<p><strong>Figure 1: Category spending by Payzello shows how much a customer has spent out of his budget </strong> </p>



<figure class="wp-block-image size-large"><a href="https://cdn.twimbit.com/uploads/2021/11/09225449/image-2.png" target="_blank" rel="noopener"><img decoding="async" loading="lazy" width="663" height="618" src="https://cdn.twimbit.com/uploads/2021/11/09225449/image-2.png" alt="Graphical user interface, application, Teams

Description automatically generated" class="wp-image-40207" srcset="https://cdn.twimbit.com/uploads/2021/11/09225449/image-2.png 663w, https://cdn.twimbit.com/uploads/2021/11/09225449/image-2-300x280.png 300w, https://cdn.twimbit.com/uploads/2021/11/09225449/image-2-20x20.png 20w" sizes="(max-width: 663px) 100vw, 663px" /></a><figcaption>source <a rel="noreferrer noopener" href="https://www.payzello.com/" target="_blank">Payzello website</a> </figcaption></figure>



<h3 id="other-customer-experience-initiatives"><a href="#other-customer-experience-initiatives" aria-hidden="true" class="aal_anchor" id="other-customer-experience-initiatives"></a>Other customer experience initiatives </h3>



<figure class="wp-block-image size-full"><a href="https://cdn.twimbit.com/uploads/2021/11/20104047/table-%E2%80%93-8.png" target="_blank" rel="noopener"><img decoding="async" src="https://cdn.twimbit.com/uploads/2021/11/20104047/table-%E2%80%93-8.png" alt="" class="wp-image-40744"/></a></figure>



<h3 id="how-you-can-match-up-to-payzello"><a href="#how-you-can-match-up-to-payzello" aria-hidden="true" class="aal_anchor" id="how-you-can-match-up-to-payzello"></a>How you can match up to Payzello </h3>



<ul><li>Introduce unicard and virtual cards </li><li>Have an in-app chatbot assistant </li><li>Offer real-time expenditure warnings to your customers  </li></ul>



<h3 id="actionable-insights-for-payzello"><a href="#actionable-insights-for-payzello" aria-hidden="true" class="aal_anchor" id="actionable-insights-for-payzello"></a>Actionable insights for Payzello </h3>



<ul><li>Update its blog and maintain it, as it is a great way to interact with customers,  set up a dialogue, or even start a conversation. It also serves as a platform to reach customers and address their problems. Educational blogs are a great thing, to begin with. </li><li>Gamify its community, launch a special community card with extra benefits for its cardholders. For instance, a special community card could give its members one free dine-in for every quarter.   </li></ul>



<p>Read full report <a href="https://content.twimbit.com/insights/neobanks-acing-customer-experience/">here.</a></p>



<p></p>


Payzello ranks #9 on our APAC's top 10 retail neobanks to ace CX. Payzello company profile *Customer reach source Payzello 8-point customer experience parameter analysis source twimbit analysis Top customer&nbsp;experience&nbsp;initiatives&nbsp;...

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