The customer experience (CX) landscape is ever-changing. From the search habits to the spending behaviour and the demand for personalisation – brands need to constantly keep up with these changes to win the customers’ heart.
In our recent State of CX report 2023, we’ve highlighted the latest trends that are shaping the industry and have identified key priorities that brands must work on to ace the experience economy.
One of the standout trends we’ve observed is the growing adoption of the metaverse by brands in the APAC region. For example, SK Telecom’s “Ifland” virtual space, which recently launched globally, allows users from around the world to connect and interact with each other in their own unique avatars. The platform also provides users with a diverse range of entertainment, including weekly K-pop content. As of October 2022, Ifland has already garnered an impressive 12.8 million cumulative users, demonstrating the immense potential of the metaverse for brands looking to create truly immersive and engaging experiences.
Want to know more about brands that are at the forefront of delivering exceptional experiences? Take our CX quiz!
About the CX quiz
- 5 questions in 3 minutes
- Insights at the end of each question to help you understand more about brand initiatives
