Bridging gaps with a data-first marketing intelligence partnership

In a bid to sharpen its marketing performance across the APAC region, a global cybersecurity leader sought to overcome key data and campaign intelligence limitations. Despite running numerous initiatives to promote its secure networking, application delivery, and fraud prevention offerings, the client faced limitations in real-time visibility to accurately assess lead quality, segment audiences, and track campaign effectiveness. To address these hurdles and realize its vision for smarter marketing, the client partnered with Twimbit—leveraging its expertise in regional intelligence and analytics to transform data into actionable outcomes.

Strategic analytics to power marketing excellence  

Recognizing these growth and performance gaps, Twimbit worked hand-in-hand with the client to deliver a tailored marketing intelligence strategy. The collaboration centered on a four-pronged approach—lead quality assessment, marketing campaign analysis, attendee engagement mapping, and cohort segmentation. Twimbit analyzed data from platforms like Marketo and Salesforce to eliminate redundancies, highlight high-value leads, and build a clearer picture of registration trends.

The team then dove deeper into campaign performance, examining attendee behaviours and engagement levels to uncover gaps and optimize messaging. Finally, by implementing granular segmentation strategies, Twimbit helped define and map out key customer cohorts—empowering the client to personalize its campaigns at scale. The result was a repeatable, analytics-led approach to marketing, tailored to APAC’s complex regional landscape.

Twimbit turning data into actionable growth

These initiatives collectively empowered the client to streamline marketing operations and amplify the impact of every campaign:

• Accelerated analytics output: Delivered 40+ analytics deliverables in the first year, including lead quality reports, cohort maps, and registration summaries, enabling faster, insight-led decisions across campaigns.

• Improved marketing performance visibility: Offered a holistic view of marketing activities across geographies and verticals, allowing for better tracking of campaign ROI and resource allocation.

• High-impact segmentation and personalization: Enabled micro-targeting by creating strategic customer cohorts segmented by geography, behavior, industry, and engagement—enhancing campaign resonance and conversions.

• Enhanced lead quality and pipeline accuracy: Reduced duplication and irrelevant data from lead funnels, significantly increasing the share of qualified leads and boosting sales productivity.

• Smarter decision-making: Empowered internal teams with cleaner, well-structured insights to support real-time marketing decisions and identify upsell/cross-sell opportunities more effectively.

Together, Twimbit and the regional marketing leadership built a scalable, insight-led marketing engine—powering sharper decisions, better targeting, and sustained growth across APAC.

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