Founded in 1990, Genesys stands as a global leader in CX solutions, serving over 11,000 organisations in more than 100 countries. Leveraging cloud and AI technology, Genesys connects every customer moment across marketing, sales, and service channels, while enhancing employee experiences to ensure exceptional business outcomes.

In pursuit of its core mission, Genesys launched its "Bytes & Brews" program to revolutionise networking and thought leadership within the Asia Pacific CX community. This event series sought to blend technology discussions with the enriching ambiance of crafted brews, offering an innovative twist on traditional networking.

Crafting cinematic experiences for enhanced learning

To inspire and educate their audience on emerging CX trends and technologies, Genesys needed an innovative approach that would resonate deeply with participants. Twimbit rose to this challenge by infusing each session with cinematic storytelling techniques, making complex industry topics both relatable and engaging.

In one notable edition, "Using AI: Beyond the Hype," Twimbit drew inspiration from the cinematic masterpiece "Iron Man" to illustrate the practical applications of AI. Much like Tony Stark's transformation with the aid of JARVIS, the session delved into AI's potential beyond the initial excitement. It offered real-world scenarios exploring successful implementations, identified areas for improvement, and discussed the necessity for ethical and secure AI deployment.

By aligning complex discussions with well-known cinematic narratives, Twimbit effectively bridged the gap between technical complexities and accessible learning. This method sparked curiosity and engagement, transforming traditional sessions into memorable experiences that fostered creative thinking and enriched participants' understanding of modern CX strategies.

Engaging experiences and practical learning in action

A key challenge for Genesys was designing the Bytes & Brews series to offer engaging, interactive experiences that would truly captivate their diverse audience. At the heart of this series, Twimbit's commitment was to craft vibrant sessions that seamlessly integrated learning with engagement. This transformation took shape through energising analyst presentations, stimulating panel discussions, and compelling customer stories—each meticulously designed to provide valuable insights and provoke thoughtful dialogue.

One of the standout session techniques was the use of interactive slides, which featured real-time polls and quizzes, enhancing interaction and transforming the sessions into dynamic, two-way engagements. These slides guided participants through complex concepts, encouraging deeper engagement and understanding of the topics discussed.  

A highlight was the "AI in Action" segment within the third instalment, themed "Using AI: Beyond the Hype." Here, participants tackled the challenge of applying AI solutions to real-world business problems. This hands-on approach not only allowed attendees to assess their organisation's readiness for AI but also helped identify potential barriers to successful deployment, providing a practical understanding of how AI could be integrated into their day-to-day operations.

Pioneering for the future

Throughout its rollout in major cities like Singapore, Kuala Lumpur, Bangkok, Manila, and Hong Kong, the collaboration between Twimbit and Genesys cultivated a vibrant community of like-minded professionals. This innovative platform fostered a unique networking environment where participants connected over a shared passion for advancing customer experience, all within the inviting setting of brewed coffee and craft beer.

Our efforts extended beyond individual events, laying a durable foundation for Genesys to solidify its position as a thought leader in customer experience. By blending imaginative storytelling with actionable insights, attendees departed with a revitalised enthusiasm to integrate cutting-edge CX strategies within their organisations.

Looking to the future, the combined efforts of Twimbit and Genesys have created a template for high-impact engagement, set to expand with upcoming editions across Hong Kong, Bangkok, Manila, Kuala Lumpur, and Singapore in 2025. Bytes & Brews continues to inspire, serving as a central hub for driving pioneering growth and innovation.