Here's what really went down at Bridge Alliance's CXO Forum2024.
First off, Kudos to Bridge Alliance on celebrating 20 years of excellence (Oldenough to drink, young enough to innovate). What began as roaming bros helpingbros has morphed into Asia's largest digital collaboration platform. A billionsubscribers = twice the population of Europe, but with better food.
The reality, telcos are stuck in the mother of all paradoxes: More dataconsumption = Less ARPU.
4 Key Themes from Industry Leaders Anna Yip, Vani Venkatesh, PratthanaLeelapanang , Paul Hodges and Doron Sterlicht who gladly participated in funyet provocative style conversation:
#1. Consolidation is Working, the market finally got the memo: Fewer players =Better margins. Basic math, people.
#2. Bundle or Die Remember when we just sold minutes? Now it's Netflix +Disney+ Gaming + Cloud storage. The new playbook: Stack value, not just data.Jamie Lin shared the amazing journey of Taiwan Mobile in adding new services. Airtelshared how it is growing #ARPA
#3 Loyalty Programs: Not Dead (Yet) Partnerships are the new currency. ThinkAmazon Prime, but for your digital life.
#4 AI Reality Check Let's be honest - AI isn't telcos' silver bullet. Yet.Current use? Mostly hyper-personalization and customer service. The real AIplay is still TBD. The big fellas are making major bets. We will not be leftbehind this time...
The Hot Take: The next decade belongs to telcos who stop selling pipes andstart selling possibilities. My panelists all concurred on the urgency to focuson orchestrating digital experiences.
The forum has gotten better with every passing year a ritual of sorts. It wasgreat to see Ernest Cu continue to speak with passion in embedding purpose;Bill Chang on platforms, Jamie Lin on innovation / incubation.
Bridge Alliance's next 5 years, 100 partners were the call to action from theChairman, Bill Chang